WSI Internet Marketing | Dallas, TX

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WSI Approach

Internet Marketing Solutions Lifecycle™

Our methodology uncovers exactly how your business can benefit from internet solutions to help grow your business. Let us help you succeed.

Our Approach: Internet Marketing Solutions Lifecycle™

Internet Marketing Lifecycle

Our years of experience in this industry have shown that an effective, profitable, sound Internet Solution is the result of careful planning, informed development and ongoing support. There are countless companies in the marketplace that are capable of building you a website, but if you're truly serious about online success for your business then you deserve our total-service approach.

We call it the Internet Solutions Lifecycle, a six-phased development plan that has produced thousands of successful Internet Solutions for businesses of all sizes worldwide.

The New Age of Marketing - Digital Marketing

Internet Business Analysis™

The first phase of the Internet Solutions Lifecycle is the IBA (Internet Business Analysis). This is our patent-pending internet business analysis methodology that uncovers how your business can benefit from Internet technologies. Whether you're in the market for something simple, or need a complete Internet Solution with advanced functionality, the IBA will identify specific opportunities to reduce costs, simplify operations and introduce new growth to your business.

The Internet Business Analysis (IBA) is performed at your place of business at a time that's convenient for you. By asking a series of questions, your WSI Internet Consultant will gain an in-depth understanding of your business, your market and your customers. As each and every business is different, so too are the results of an IBA interview. Once the interview is complete, your Internet Consultant goes away with all the data necessary to create a unique Internet Business Proposal for your review.

There's never any obligation following an IBA. Your WSI Internet Consultant will simply show you where internet technologies can enhance your business sales, reduce costs, or improve processes, and make recommendations appropriate to your needs and budget. You may be surprised by what you learn about your business and what the internet can do for you after you review your IBA and proposal.

Functional Design

In this phase, the structure, look, and feel of your website is defined. There are many factors that can make the difference between a successful website and one visitors never return to. Complex, flashy layouts may look great but are impractical if your site's visitors can't find what they are looking for. In the same way, a site with endless blocks of text and little interactivity won't compel anyone to stick around long enough to find out what your business has to offer.

WSI Internet Consultants and our design team understand the importance of balanced, strategic website design. Special care is taken to ensure that your page elements, colors and graphics all work together to provide an enjoyable experience for your customers while projecting a professional image for your business.

Build, Test and Launch

In these three phases your site is transformed from concept to reality. All the technical elements of your unique Internet Solution are combined into an easily managed system, incorporating your chosen look and feel from the Functional Design phase. Your Internet Business Solution is then tested thoroughly by our technical staff, your Internet Consultant, and you to ensure that everything meets your expectations and is ready to be launched to the world.

Manage Results

Perhaps the greatest advantage of working with a WSI Internet Consultant rather than a traditional Web Design firm is the support you receive after your website is placed online. This is where most firms thank you for your business and then send you on your way.

At WSI that's not how we treat our customers. Your Internet Consultant has an ongoing support program to ensure that you achieve a measurable return on your website investment. This means ongoing visitor traffic analysis, management of your search engine positioning, internet business insights and recommendations and more, all delivered by a WSI professional who is committed to making your business more profitable through the intelligent use of internet technologies.

For more information on how the Internet can help you reduce costs and increase profits, contact us today!

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