Web Content Writing & Copywriting
Elevate Your Content to New Heights
What words on your website can keep a visitor engaged and interested
instead of clicking away? How have you organized your online content
with your offline marketing messages? We can help you build brand
equity.
Web Content Writing & Copywriting
Take Your Content to New Heights
What words on your website keep a visitor engaged and interested instead of clicking away?
How have you organized your online content with your offline marketing?
Why do some sites convert rather than divert prospects?
If you are like most of small to medium sized business owners you
wear many hats. And often times you try to save money for your company
by doing many tasks on your own including writing all the content for
your website, brochures, press releases, blogs, advertisements, and so
on. But unless you really know what you are doing when it comes to
writing for these mediums, you might be doing more harm then good.
At WSI, we have the answers for your writing needs. We specialize in
delivery copy that works. It's refreshing, creative, like a breath of
fresh air to your business...and best of all, its profitable for you!
Great copy will drive business to your company, poor content has the
reverse effect. What would you prefer?
Web Content Writing
Like the most effective sales person in your organization, let your
online copy speak for you 24 hours per day, 7 days per week. Our team
of professional writers write copy that sells for you, so you don't have
to.
Writing for the web is not like writing for your offline campaigns,
doing so can be a fatal mistake. People read differently on the Web. How
different? Think about what you would typically do:
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You don't READ on the Web, you SCAN
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You don't like long, scrolling pages, but prefer short and to-the-point text
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You absolutely don't want marketing fluff, you want substance
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You want to scan easily without tripping up on complex words and phrases
Most of us are like you. We go to the Web because we have a task.
There is something we need to do. There is a problem we need to solve.
The essence of good copywriting is to compel the user to react! The
written word helps people to react. In essence, words are the "Oxygen for the Web".
Quite simply then, for your website to have that breath of fresh air
were talking about, and to remain healthy, you need a continuous fresh
supply of "oxygen". Clean, relevant, and targeted content are the
hallmarks that differentiate our copywriting, giving you great results
on time, every time. Appealing to what makes the reader feel good
(great, actually), our copy is persuasive, compelling, and engaging.
That is what makes the difference between conversion and diversion. We write copy that works.
Contact WSI today to get Web copy Review for Increased Traffic Engagement™ (W.R.I.T.E. Consultation).
Press Releases & Copywriting
Our copywriting team has several years of experience in public
relations and corporate communications serving clients from Texas and international audiences. We know that the
strength of your brand lies in customer trust and loyalty. Win your
customers over and keep them coming back with great copywriting!
Each point of contact with your target audience must communicate
a clear and consistent message. The positioning of your brand and its
success depends on this clarity, consistency, and sustained
communication. Maintaining this brand positioning across all
communication channels is critical to the efficient use of your brand
resources and the impact that drives people to positive action.
At WSI, we help you build your brand equity. Our writing methodology
follows a proven process of audience profiling, keyword research,
message development, positioning options, and performance validation
through measurement.
We offer you effective messaging and impeccably crafted communication
that invests greater character into your brand's personality. Our
public relations and branding strategy will help you define the voice,
the core values, and key messages you want your customers to recall and
desire continued association with. We commit ourselves to the
establishment of your brand promise.
Brand communication doesn't stop at your company name, logo, and tagline.
Here is an indicative list of brand communication tools and techniques that WSI provides:
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Creative ideas and copy for primary corporate identity package - company name, logo, and tagline
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Copy to embellish your internet presence - website, landing page, search marketing campaign, email marketing and newsletters, online promotion, company blog, intranet
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Copy for printed marketing collateral - brochure, packaging, flyer, product manual, sales sheet, marketing presentation
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Corporate positioning document – positioning
statement, key messages, core values, mission statement, vision,
messaging guideline for various stakeholders and target audiences,
elevator pitch
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Media Kit and PR documentation – company
overview document, press release template, media boiler plate, executive
profiles, product/service portfolio summary, press releases as
required, media training guide for company spokesperson(s), speech
writing, ghost articles, news articles
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Marketing communication – customer newsletters, product/service updates, sales letters, marketing/sales presentations
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Industry expert positioning tools – generic articles, information bulletins, blogs, industry whitepapers and research analysis reports
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Corporate social responsibility (CSR)
documentation – CSR reports, outreach program information,
employee/customer call-out communication, website copy, sponsor/donor
letters, event communication (invitation, agenda, press release, partner
letters)
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Internal communication – copy for in-house
journals, magazines, bulletins and newsletters, intranet site, employee
portal, staff appreciation presentations, awards and recognition
announcements
Let WSI assist you in getting your brand to speak in a clear,
consistent, and compelling voice across all channels. We give you fresh
copy, refreshing results - you'll love to hear your brand speak. And
yes, your customers will listen!
Contact WSI for an Optimized Web Content Writing plan.