Web Content Writing & Copywriting

Take Your Content to New Heights

What words on your website keep a visitor engaged and interested instead of clicking away?

How have you organized your online content with your offline marketing?

Why do some sites convert rather than divert prospects?

If you are like most of small to medium sized business owners you wear many hats.  And often times you try to save money for your company by doing many tasks on your own including writing all the content for your website, brochures, press releases, blogs, advertisements, and so on. But unless you really know what you are doing when it comes to writing for these mediums, you might be doing more harm then good.

At WSI, we have the answers for your writing needs. We specialize in delivery copy that works. It's refreshing, creative, like a breath of fresh air to your business...and best of all, its profitable for you! Great copy will drive business to your company, poor content has the reverse effect. What would you prefer?

Web Content Writing

Like the most effective sales person in your organization, let your online copy speak for you 24 hours per day, 7 days per week.  Our team of professional writers write copy that sells for you, so you don't have to.

Writing for the web is not like writing for your offline campaigns, doing so can be a fatal mistake. People read differently on the Web. How different? Think about what you would typically do:

• You don't READ on the Web, you SCAN 

• You don't like long, scrolling pages, but prefer short and to-the-point text 

• You absolutely don't want marketing fluff, you want substance

• You want to scan easily without tripping up on complex words and phrases

Most of us are like you. We go to the Web because we have a task. There is something we need to do. There is a problem we need to solve. The essence of good copywriting is to compel the user to react! The written word helps people to react. In essence, words are the "Oxygen for the Web".

Quite simply then, for your website to have that breath of fresh air were talking about, and to remain healthy, you need a continuous fresh supply of "oxygen". Clean, relevant, and targeted content are the hallmarks that differentiate our copywriting, giving you great results on time, every time. Appealing to what makes the reader feel good (great, actually), our copy is persuasive, compelling, and engaging.

That is what makes the difference between conversion and diversion. We write copy that works.

Contact WSI today to get Web copy Review for Increased Traffic Engagement™ (W.R.I.T.E. Consultation).

Press Releases & Copywriting

Our copywriting team has several years of experience in public relations and corporate communications serving clients from Texas and international audiences. We know that the strength of your brand lies in customer trust and loyalty. Win your customers over and keep them coming back with great copywriting!

Each point of contact with your target audience must communicate a clear and consistent message. The positioning of your brand and its success depends on this clarity, consistency, and sustained communication. Maintaining this brand positioning across all communication channels is critical to the efficient use of your brand resources and the impact that drives people to positive action.

At WSI, we help you build your brand equity. Our writing methodology follows a proven process of audience profiling, keyword research, message development, positioning options, and performance validation through measurement.

We offer you effective messaging and impeccably crafted communication that invests greater character into your brand's personality. Our public relations and branding strategy will help you define the voice, the core values, and key messages you want your customers to recall and desire continued association with. We commit ourselves to the establishment of your brand promise.

Brand communication doesn't stop at your company name, logo, and tagline.

Here is an indicative list of brand communication tools and techniques that WSI provides:

• Creative ideas and copy for primary corporate identity package - company name, logo, and tagline

• Copy to embellish your internet presence - website, landing page, search marketing campaign, email marketing and newsletters, online promotion, company blog, intranet

• Copy for printed marketing collateral - brochure, packaging, flyer, product manual, sales sheet, marketing presentation

• Corporate positioning document – positioning statement, key messages, core values, mission statement, vision, messaging guideline for various stakeholders and target audiences, elevator pitch

• Media Kit and PR documentation – company overview document, press release template, media boiler plate, executive profiles, product/service portfolio summary, press releases as required, media training guide for company spokesperson(s), speech writing, ghost articles, news articles

• Marketing communication – customer newsletters, product/service updates, sales letters, marketing/sales presentations

• Industry expert positioning tools – generic articles, information bulletins, blogs, industry whitepapers and research analysis reports

• Corporate social responsibility (CSR) documentation – CSR reports, outreach program information, employee/customer call-out communication, website copy, sponsor/donor letters, event communication (invitation, agenda, press release, partner letters)

• Internal communication – copy for in-house journals, magazines, bulletins and newsletters, intranet site, employee portal, staff appreciation presentations, awards and recognition announcements

Let WSI assist you in getting your brand to speak in a clear, consistent, and compelling voice across all channels. We give you fresh copy, refreshing results - you'll love to hear your brand speak. And yes, your customers will listen!

Contact WSI for an Optimized Web Content Writing plan.