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Increase Your Traffic Conversion with
Conversion Architecture™

At WSI, we know getting traffic to your website is only one piece of the puzzle. Success lies in being able to convert that traffic into sales and quality leads.

Increase Your Traffic Conversion with Conversion Architecture™

Conversion Architecture™ involves understanding your prospective customers and their needs and desires. When you can determine exactly what those needs and desires are, you will find yourself in the unique position of being able create highly focused marketing campaigns that cater to each individual prospect.

In order to accomplish this, you need to be able to break your prospect down into visitor segments. By segmenting your visitors correctly, you can ease them through your website's conversion process at their own speed, and navigate them to the information, products and services that are most suited to them.

Part of this process involves the strategic placement of calls to action within your website in areas that are proven to draw the eye. By utilizing information discovered in eye-tracking studies, we are able to create unique designs that cause the eye to flow to specific areas of each page, prompting the end-user to take the desired action more often than the average website.

Demographics, Psychographics, Behavior

Effectively implementing Conversion Architecture™ is the secret to optimizing your internet return on investment! It separates the experts from the "wannabes" in internet marketing. We analyze your business with this proven technique to help increase customer satisfaction with the online experience and most importantly, to increase conversion!

So how does it work?

The guiding philosophy of Conversion Architecture™ is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. We will analyze your target customers to create profiles based on their behaviour and objectives. Once these have been identified, we will use these factors in the layout, design and content of your website.

Your goal then is to ensure that every element of your website persuades visitors on your site to take the actions that lead to the delivery of your objectives (conversion).

For decades, sales and marketing experts have talked about a "sales funnel" and how important it is to maintain a high volume of prospects in the "pipeline". How do you "funnel" and filter to the prospects that will become paying customers?

In the dotcom boom of the mid-nineties when everyone wanted to jump onto the dotcom bandwagon, this vital concept of the sales funnel got sidelined in the face of factors such as design, budget, urgency, and of course, the HIPPO (Highest Paid Person's Opinion) syndrome. Thankfully, just as many impact-bearing industry trends come full circle, this one seems to be tunneling right back to the fundamentals of advanced selling including: audience profiling, segmented needs analysis, and conversion channels to increase the number and quality of sales leads and to ultimately, grow your customer base.

As a business owner, how often do you make a business decision to please the average customer? Many of us are guilty of this, not realizing that there is no "average customer." Focusing on everyone means your site may not appeal to anyone.

It becomes our job to monitor and measure your results to ensure that your efforts are driving results to your bottom line. Remember that every click on your site is a step towards conversion. Visitor satisfaction with every click on your site should build confidence until they reach the final click where they convert into a customer.

Whether or not you use diverse internet marketing methods like pay per click advertising, custom landing pages, viral marketing campaigns, etc., you can always think of your website as your primary marketing vehicle.

We are trained "architects" who specialize in crafting the Conversion Architecture™ blueprint to help you reap enhanced internet profitability. We can help you carefully plan the Conversion Architecture™ of your website in order to maximize your conversion rates and increase your ROI. If you are interested in learning more about this service, feel free to contact us to learn more.


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