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Search Engine Optimization (SEO)

Get Your Company Found

Being listed isn't enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your website

Search Engine Optimization (SEO)

The search engines are like real estate. Its all about location, location, location!
Where are you located?

Where is Your Website Ranked in the Search Engines?

Search Engine Optimization, often referred to as SEO, Organic Search, or Natural Search, is vital for the success of any business whether local, regional, national, or strictly an online business. It is the process by which you will optimize your website for the search engines in order to achieve high page rankings for your businesses core keywords..

Everyday millions of people using search engines to find the products and services (local, regional, national) they need. If you are not being found in the major search engines for quality keywords, its quite likely your company is missing out on a tremendous opportunity to grow and generate new leads and sales.

You may have spent a lot of time and money to develop your website, now what? What good is this extraordinary marketing tool for your business if no one can find it? Would you spend thousands of dollars to film a television commercial and then never put it on the air? You might be doing the same thing with your website if you have not spent the time and money optimizing your site to help you get your site get found in the major search engines.

What Can Search Engine Optimization and Organic Marketing Do For Your Website?

  • Get you targeted local, regional, and national traffic

  • Drive new leads and sales

  • Improve your reputation

  • Push out your top competitors

  • Push prospects towards doing business with you

  • Gain expert status through content marketing

  • Drive more repeat business

  • Higher quality leads then most forms of marketing

  • Attract at least 80% of all searches done online

  • Build an email list to re-market to over and over again

Will Your Prospects Find Your Site vs. Your Competitors?

Do a search right now in Google for products and services related to your business.
Is your site listed on the 1st page organically (not the paid listings)? If not, ask yourself "how much is this costing my business?" How much are your competitors benefiting from these keywords?

Over 90% of those who use search engines use the 1st page of the search engine to determine what business they want to use, and 80% of all people searching will only ever click on organic/natural search results. That means that if you are not listed organically for your core business keywords you are probably completely missing your market. Or if you are too heavily invested in Pay Per Click Marketing, you are only capturing 20% of your market.

Why is Search Engine Optimization Important?

As explained in the "Build Targeted Traffic" section of our ABC's of Internet Marketing, ensuring customers can easily find your website when they're looking for it is critical. According to VeriSign, over 1 million new website addresses are registered every month - that's over 40,000 per day.

How do consumers find their way through all these sites? The answer is search engines.

Ever Wondered Why Some Sites Turn Up at the Top of Every Search Result, While Others are Buried 10, 20 or 100 Pages Down?

There are specific techniques used when building a website that can determine whether or not a search engine can actually find the website to begin with, and then where it ranks that site in its database.

These techniques are referred to as search engine optimization (abbreviated as SEO) and are really quite complex. That's because searchers demand only the most relevant results from their searches, so the search engines are constantly changing and refining the way they capture and categorize content. It takes an SEO expert to understand this constantly evolving process and to implement the techniques that ensure a top ranking.

Our Search Optimization team is comprised of over 20 industry trained specialists, and we work hard to stay on top of the constantly changing and complex field of search optimization. We can offer these expert SEO services as part of your new internet marketing system, or as an upgrade to your existing website. Either way, this essential service will deliver more targeted traffic to your website, unlocking the full potential of your online presence.

WSI Search Engine Optimization Process

For a Full List of our search engine optimization services and plans available please Contact Us Today.


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