Custom Landing Pages
Get More From Your Marketing Budget
You only have 3 seconds to get your prospects' attention. Don't waste
your small window of opportunity. Have WSI develop a custom landing page
for your products and services.
Custom Landing Pages
Get More From Your Online Marketing Budget
Custom Landing Page Design
Internet marketing has completely changed the way businesses reach
their prospects, and marketers face an increasingly complex challenge of
how to gain consumers' attention (and gain it FAST).
With only 3 seconds to make a strong enough impact on the prospect to
get them to stay on the website, you need a perfectly crafted custom landing page
to prevent them from hitting BACK and moving on with their search.
Consumers' attention spans are short, and with other sites easy to visit,
they won't stick around for long.
Landing Page Project 1 - Able Electropolishing
Before
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After
20% Conversion Increase!
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Landing Page Project 2 - Universal Debt Settlement
Before
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After
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With our strong belief in sharing our knowledge to promote more
effective and responsible internet marketing, we make it our duty to
keep abreast of leading-edge technologies and techniques that drive
profitable traffic to our clients' websites. In today's fast changing
market space we truly believe that "the internet is the Marketing Engine of the 21st Century". In this scenario, landing pages have become one of the most popular and
effective testing grounds for seasoned marketers to gauge the result of
targeted offers.
A landing page is not vastly different from a corporate website.
However, it is a specialized page that visitors are directed to once
they've clicked on a link, an offer, a banner ad, search result, or any
other generic URL that they have heard of in a TV commercial, radio ad, viral campaign, or an email newsletter. The page is usually tightly
focused on a particular product or service with the aim of getting the
visitor to buy or take some form of action rapidly that will lead
ultimately to a sale.
With today's customer who has a limited memory 'bandwidth', WSI's experience shows that every successful landing page must answer the following key questions:
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What is the offer and where is it placed on the page?
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Who is the target audience?
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Do the keywords you're marketing align well with the landing page?
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Why are they interested, and why should they take further action?
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How do they get started?
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Do you make it easy for them to contact you? Simply having your email address listed isn't going to cut it!
The design element is a important consideration when creating
landing pages as it can hugely impact the overall acceptance and
decision making process. The copy of your landing page must speak with
the visitor in a way that not only grabs their attention but also
motivates them to make a decision to stay on the site.
A landing page helps convert online traffic and
we take that extra care when consulting with our search engine
marketing clients to guide them through the process of marketing their
products and services effectively. Landing pages work especially well
for Pay Per Click marketing and can greatly improve conversion and
squeeze more out of your marketing budget.
We make you aware of how site visitors respond to a particular call
to action. Varied responses and data about visitor behavior is collected
in a systematic manner. Based on detailed analysis of this data, we
then recommend and implement internet marketing techniques to further
enhance the visitor experience and convert more targeted traffic.
To have us implement a landing page strategy and enhance your online marketing plan please contact us today.
