Web Analytics Consulting
Find out what's really going on!
Want to know how your customers found you online? What marketing
campaigns are working and what is not? How about what city your
customers are coming from? Analytics can help and do so much more.
Web Analytics Consulting
Isn't it time you found out how your marketing campaigns and website are performing?
Why web analytics works, and helps improve marketing decisions
Running a business without web analytics is like running a business
without ever looking at your bank statements. Analytics improve
decisions because they improve the strategies companies use to make
them.
Most companies develop and evolve their decisioning strategies based
on expert judgment and testing over time. But conditions are changing so
fast that it's fair to ask the question: how often does any company
actually employ its best strategy? By the time you figure out the best
approach, the market is moving on. Decision analytics solve this problem
by examining a vast number of strategic possibilities very quickly,
enabling you to design and execute the best strategy sooner.
Another way analytics help is by simplifying an enormous task. Today,
effective strategies must take into account complex interrelationships
between segments, variables, objectives, constraints, and uncertainties.
The human brain (generally capable of handling a few pieces of
information at a time) could use some help.
With Web analytics you can learn some of the following key information:
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Overall visitor data
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Top performing keywords
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Most visited pages
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Most popular conversion paths
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Visitor segmentation data
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Pay Per Click and Email Campaign ROI
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and much more
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Or maybe you already know the importance of Web
analytics and are already using it on your website. But are you able to
make sense of the data your Web analytics tool is providing you?
Online, almost everything can be measured: unique visitors, clicks,
engagement, buzz, open rates, conversions, demographics, branding, and
time spent are just a few examples of the many available metrics.
Marketers and business owners like yourself embrace the very real
potential of all this information, but often feel overwhelmed by
mountains of data, as well as stymied by the technology that delivers
the solutions.
Decision analytics mean human beings don't have to try to act like
computers. Experts apply their judgment to a strategy that already takes
into account all of the data and complexity, a strategy empirically
determined to be the best possible. Strategy Science then provides the
means for them to inject their own business expertise into the
empirically based decision framework in a very precise and controlled
way.
We offer basic Analytics services to custom e-Commerce Analytics
tracking. Our Analytics solution can be integrated into any existing
website. Let our team of internet marketing experts show you every month
how to improve your business by providing you with marketing data like
never before!
Contact WSI Today for a FREE Analytics Consultation.