Web Analytics Consulting

Web Analytics Consulting

Isn't it time you found out how your marketing campaigns and website are performing?

Why web analytics works, and helps improve marketing decisions

Running a business without web analytics is like running a business without ever looking at your bank statements. Analytics improve decisions because they improve the strategies companies use to make them.

Most companies develop and evolve their decisioning strategies based on expert judgment and testing over time. But conditions are changing so fast that it's fair to ask the question: how often does any company actually employ its best strategy? By the time you figure out the best approach, the market is moving on. Decision analytics solve this problem by examining a vast number of strategic possibilities very quickly, enabling you to design and execute the best strategy sooner.

Another way analytics help is by simplifying an enormous task. Today, effective strategies must take into account complex interrelationships between segments, variables, objectives, constraints, and uncertainties. The human brain (generally capable of handling a few pieces of information at a time) could use some help.

With Web analytics you can learn some of the following key information:

Overall visitor data Top performing keywords Most visited pages Most popular conversion paths Visitor segmentation data Pay Per Click and Email Campaign ROI and much more

Or maybe you already know the importance of Web analytics and are already using it on your website.  But are you able to make sense of the data your Web analytics tool is providing you?  Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding, and time spent are just a few examples of the many available metrics. Marketers and business owners like yourself embrace the very real potential of all this information, but often feel overwhelmed by mountains of data, as well as stymied by the technology that delivers the solutions.

Decision analytics mean human beings don't have to try to act like computers. Experts apply their judgment to a strategy that already takes into account all of the data and complexity, a strategy empirically determined to be the best possible. Strategy Science then provides the means for them to inject their own business expertise into the empirically based decision framework in a very precise and controlled way.

We offer basic Analytics services to custom e-Commerce Analytics tracking. Our Analytics solution can be integrated into any existing website. Let our team of internet marketing experts show you every month how to improve your business by providing you with marketing data like never before!

Contact WSI Today for a FREE Analytics Consultation.