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WSI Internet Marketing Blog

Internet Marketing tips and strategies to help your business grow and prosper in any market. From Search Engine Optimization to Social Media and everything in between, our goal is to provide you with the knowledge you need to compete more effectively online and off. Blog content is provided by one of WSI's top internet marketing consultants and Director of Online Marketing for the Dallas, TX office.

PPC Methods - Flat-Rate vs Bid-Based

WSI Search Results Dev Team - Tuesday, April 26, 2011

Pay-Per-Click advertising is offered by search engines like Google, Yahoo and Bing. When keywords are searched for within the search engine there most likely be paid results along the right hand side as well as two or three at the top of the results page.  Read More

Keyword Selection - 4 Options For PPC Keyword Matching

WSI Search Results Dev Team - Tuesday, April 26, 2011

Keyword Selection - 4 Options For PPC Keyword Matching

When determining what keywords you are going to target in your pay-per-click campaign you are taking the most important step towards PPC success. Start your keyword research keyword through the Google Keyword Tool after brainstorming 50 or so variations of who/what/where/why of what you are trying to accomplish with your traffic. Once you have your pay per click keywords, there are four options for keyword matching that you need to consider.  Read More

Increase Brand Awareness with Online Display Advertising and Successfully Reach Your Target Audience

WSI Search Results Dev Team - Tuesday, April 26, 2011

Display advertisements can be found on most web pages, especially free email providers. These ads pull double duty as pay-per-click ads, but they also raise consumer awareness of the brand being advertised. You get the benefit of the consumer seeing your brand message even if they don't click through.  Read More



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